DeCru

— For shoppers

Your all in one Fashion discovery app.

Discover brandsSave piecesTrack drops
Join the waitlistI'm a brand
900+Independent brands
30+Countries
2,400+On the waitlist

— Discover

Hidden brands from
around the world.

Browse by location, style, mood, or category find brands that match your aesthetic, not just what's trending.

MinimalArchivalStreetwearTailoredQuiet luxuryAvant
Ameerah

Ameerah

Tailored

Bella

Bella

Archival

Melke

Melke

Minimal

Nicobar

Nicobar

Quiet luxury

Sirene

Sirene

Avant

  • Curated independent labels from every corner of the world

  • Style-based search, find alternatives to your existing favorites

  • A feed shaped by what you save and follow never by an algorithm

— Visual search

See it anywhere,
find it here.

  • Snap a photo or upload a screenshot of any piece you like
  • We surface independent brands with a similar look and feel
  • Find the homegrown version of the trends you already follow
DeCru visual search — point your camera to find similar independent brands
Bella

Bella

Bolola

Bolola

Zankov

Zankov

Shara

Shara

Vettese

Vettese

Hazan

Hazan

Nomcore

Nomcore

— Organize

Your personal
shopping space.

  • Save products and brands in one place instead of losing tabs
  • Create boards for any occasion.
  • Your personal mall: only the brands you actually like, all in one place
DeCru home feed — brand alerts and drop notifications

— Stay ahead

Know the moment
something changes.

  • Price drop alerts on any piece you've saved
  • Restock notifications so you never miss out again
  • New drop announcements from the brands you follow

— Questions? We've got answers

Everything you
want to know.

No. DeCru is where you discover, save, and follow independent brands. When you're ready to buy, you check out on the brand's own store. We're not a marketplace and we don't take a cut of your order.

— Ready to start

Start discovering independent fashion
before everyone else.

Join the waitlist for a smarter way to discover and save from independent brands — then shop them on their own stores.

Join the waitlistFor brands & designers

Free to join · iOS & Android · Onboarding founding brands now, ahead of public launch.